Get Found — The Small Business SEO & AI Search Kit

When someone asks AI "the best [your business] near me" — one business gets named. If it isn't you, you're invisible, and you'd never know it.

The way customers find you has quietly changed. About 68% of Google searches now end without a click (SparkToro / Similarweb, 2026), and when an AI Overview appears, click-through roughly halves — 8% vs 15% (Pew Research). Search is turning into answers, and AI answers name a few businesses, not ten blue links. Being cited is the new being ranked.

This kit is the exact path from invisible to citable — no agency, no jargon, done in evenings. We run cafés; we got found the same way we're about to teach you.

What's inside

A step-by-step PDF kit, plus a copy-paste companion pack:

• How discovery works now — why being cited replaced being ranked, and the three things every engine reads about you.
• The 90-minute foundation: your Google Business Profile — a deep-clean checklist for the single highest-leverage hour in local marketing.
• Your website: write answers, not brochures — question-phrased headings and a real FAQ pattern (the highest-return structure for getting quoted by AI).
• Schema, demystified — the machine-readable layer in plain English, with copy-paste templates waiting in the bonus.
• AI-specific plays, honestly hedged — reviews as AI fuel, answer-style content, and the straight talk on llms.txt.
• The 30-Day Get-Found Sprint — a week-by-week plan that turns all of it into action, plus fill-in worksheets: a self-audit scorecard, a "what customers ask" brainstorm, and a sprint tracker.

🎁 Free bonus included — the AI-Visibility Copy-Paste Pack (editable Word doc): 2 fill-in-the-brackets schema templates (LocalBusiness + FAQPage), a Google Business Profile description template, a 10-frame FAQ builder, 3 review-request scripts with 2 owner-reply patterns, and an llms.txt starter — everything paste-ready, so you're doing, not just reading.

Buy once — and we keep it current, free, forever.

This subject moves fast, especially with new technology — so anyone promising a guaranteed result is selling you something. Here's what we can promise: when the rules change, we update this kit, and every update is yours free — even if the price has gone up since you bought. You don't just get a file. When you buy from Built by Purpose Co., we become part of your team, working behind the scenes so your tools never go stale.

No guarantees on rankings or timelines — engines take weeks and consistency wins. What you get is the controllable path, in plain language, that puts you in front of both classic search and AI answers.

Questions owners ask

Do I need to be technical? No. It's checklist-and-template throughout; the schema is copy-paste with plain-English brackets to fill in.

How is this different from generic SEO advice? It covers how AI answers (ChatGPT, Google AI Overviews, Perplexity) decide which businesses to name — not just classic ranking — and it's written by operators, not an agency.

How long does it take? The core is a 30-day sprint you run in evenings; the Google Business Profile foundation is about 90 minutes.

Will it stay accurate? Yes — you get every update free, forever.

Want to turn getting found into a steady flow of customers? It pairs naturally with the 30-Day Social Media Calendar and the Brand & Marketing Playbook — your visibility, your content, and your local marketing working together.

Format: print-friendly, ink-light PDF kit + an editable Word (.docx) copy-paste pack. Instant download — works on Mac & PC.

Instant download: your files are available the moment your payment is confirmed. Because these are instant digital downloads, they aren't eligible for returns, exchanges, or cancellations — but if anything's wrong with your order, reach out and we'll make it right.