{"product_id":"vision-mission-values-workbook","title":"Vision, Mission \u0026 Values Workbook","description":"\u003cp\u003eAt some point, \"why we do this\" stopped being something you had to explain — and started being something you just hoped people understood.\u003c\/p\u003e\n\u003cp\u003eMaybe you never wrote it down. Maybe you did, once, and it's somewhere in a Google Doc no one opens. Maybe your team is growing and you can feel the mission diluting a little with every new hire — not dramatically, just quietly, the way things drift when they're not anchored to anything. You're building something, but it's getting harder to explain exactly what, or why it matters, or what you won't compromise on to get there.\u003c\/p\u003e\n\u003cp\u003eThe Vision, Mission \u0026amp; Values Workbook is a guided process for getting that clarity back — or finding it for the first time. Not boilerplate statements. The real language for what you're building and why, in words your team can actually rally around.\u003c\/p\u003e\n\u003ch3\u003eWhat's Inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart 1 — Your Vision:\u003c\/strong\u003e a guided, fill-in process to name where you're going, specific enough to pull you forward on a hard day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart 2 — Your Mission:\u003c\/strong\u003e distill what you do, who you serve, and why it matters into one clear statement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart 3 — Your Values:\u003c\/strong\u003e find the handful of behaviors you'll hold the line on — and translate each one into \u003cem\u003e“values = behaviors, not words”\u003c\/em\u003e so they're something you can hire, coach, and recognize against\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003eone-page summary\u003c\/strong\u003e to capture your finished vision, mission \u0026amp; values where you and your team see them every day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🎁 Free bonus included: Team Values Workshop Agenda\u003c\/h3\u003e\n\u003cp\u003eA printable 60-minute run-of-show — Why → Draft → Behaviors-Not-Words → Commit — to turn your draft values into shared ones the team actually helped shape (and agreed on the behaviors that prove them). Come with your workbook draft; leave with values the whole team owns.\u003c\/p\u003e\n\u003ch3\u003eWhat it does for you\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFind the words for what you're actually building\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eMove past generic language to the specific, honest version of your vision that actually means something\u003c\/li\u003e\n\u003cli\u003eArticulate your mission clearly enough that a new hire understands in 60 seconds why your business exists\u003c\/li\u003e\n\u003cli\u003eDiscover your real values — not the aspirational ones, the ones you'd defend under pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurn your values into something your team can use\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eTranslate values into specific, observable behaviors — not abstract nouns on a wall\u003c\/li\u003e\n\u003cli\u003eShow your team what living your values looks like on a Tuesday, not just at a retreat\u003c\/li\u003e\n\u003cli\u003eMake every people decision — who to hire, who to promote, when to part ways — clearer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMake it real, not a poster\u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003ePut the one-page summary where you and your team see it daily — a VMV you don't live by is just decoration\u003c\/li\u003e\n\u003cli\u003eBring the team into the conversation with the bonus workshop, so it's a shared foundation, not just a founder's statement\u003c\/li\u003e\n\u003cli\u003eUse it as the tie-breaker the next time a hard call comes down to what you actually stand for\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClarity on what you're building.\u003c\/h3\u003e\n\u003cp\u003eInstant access after checkout — and yours to revisit every time the business grows.\u003c\/p\u003e\n\u003ch3\u003eBuy once, get every update free — for life.\u003c\/h3\u003e\n\u003cp\u003eWe're always improving these tools. When we do, you get the upgraded version free, delivered by email through our store — even if the price has gone up since you bought. This isn't a one-time purchase — it's an investment in you and your business, and it only grows in value over time.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFormat:\u003c\/em\u003e ready-to-use PDF — printable and fillable — plus a print-ready PDF bonus. Instant download — works on Mac \u0026amp; PC.\u003c\/p\u003e\n\u003cp\u003eVision without action is a dream. Action without vision is chaos. This workbook gives you the language to connect the two — and something your team can actually believe in.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eInstant download: your files are available the moment your payment is confirmed. Because these are instant digital downloads, they aren't eligible for returns, exchanges, or cancellations — but if anything's wrong with your order, reach out and we'll make it right.\u003c\/em\u003e\u003c\/p\u003e","brand":"Built by Purpose Co.","offers":[{"title":"Digital Download","offer_id":52173709508888,"sku":"BBP-LS-007","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0989\/3176\/9624\/files\/vision-mission-values-cover_a9d9eba3-b18f-4f4b-ac43-7e1b5a93618a.png?v=1783187822","url":"https:\/\/shop.builtbypurposeco.com\/products\/vision-mission-values-workbook","provider":"Built by Purpose Co.","version":"1.0","type":"link"}